Power of Syle assists Flood Victims - Press Release 07/10/13

Calgary Stylist Offers Wardrobe Assistance to Flood Victims

(Newswire.net -- July 12, 2013) Calgary, Alberta, Canada -- Flood victims and fashion victims alike can count on noted Calgary stylist Jackie Hickson as she offers her services to help her fellow Calgarians who lost everything in the floods stay looking and feeling their best with donated services.

Jackie Hickson, whose company Power of Style presents corporate styling seminars and one-on-one "wardrobe interventions," has offered her fashion expertise to anyone affected by the Calgary floods. "I am offering my services," said Hickson. "If you need any help with your closet, wardrobe, rebuilding - it may not be much, but if I can offer you some 'calm' after the chaos (of the floods), it would be my absolute pleasure. So proud to be a Calgarian!"

After a disaster, "the emotional and psychological toll is often just as serious, though less visible, as the material damage," says Kathryn Williams in her article 'After A Disaster: Twelve Unexpected Things Victims Need.'

"Sometimes small personal comforts can help return a sense of normalcy," said Williams.

But when given emergency clothing, some may find if difficult to feel good. Hickson's offer of her styling and wardrobe assessment services specializes in making the most of what they have so that the women of Calgary can feel good about themselves while trying to get their lives back together.

Hickson has teamed up with Dress for Success, an international non-profit group that offers free suits to unemployed women so that they can look professional when they have a job interview. In her work with clients providing closet interventions, items no longer needed by the clients are donated to Dress for Success.

More than a stylist, Hickson would rather empower and educate her clients as opposed to being instrumental in every fashion or wardrobe decision. "Knowledge is power!" is Hickson's credo. Her 'lunch and learn' corporate seminars identify and diagnose body types and fashion personalities and then offers the tools to create winning wardrobes on any budget.

"I teach my clients the value of dressing well - personally and professionally. It's about cultivating confidence and self-esteem while having fun."

Hickson, who has worked in the fashion industry for over 20 years starting out in retail and moving into direct sales, says that "Direct sales is where I really developed my passion for working with women. I just love knowing that I've given someone that extra boost of self-esteem because they know that they look amazing. It's very satisfying."

After battling cancer for the second time, Hickson decided that she wanted to "do something that made her smile each and every day." She decided to fuel her passion for style by offering wardrobe and fashion expertise to help women look and feel great - no matter what their age, shape or size.

If you would like to take advantage of Jackie Hickson's Power of Style, she can be reached at 403-870-8573 or at jackie@powerofstyle.ca. Her website is www.powerofstyle.com.